SONG OF THE DAY (#218)

'perfect timing [this morning],' by obra squara

or: the song in that iphone commercial.

when the iphone commercials started running with that snazzy little acousticky song, i figured it was a snazzy little jingle from the pens of some snazzy professional jingle writers. but when i was listening to some new stuff the other day and i came across this song and i was like, 'hey, wait a minute here. it's that iphone song. i thought it was written by professional jingle writers!' [i should've known better -- all music in advertising these days is licensed]. so whoever said you learn something new everyday was right.

confession: of all the genres within the so-called 'indie' genre, the 'acoustic guitar dood with fey, barely-there, i'm-so-sensitive vocals' ranks about dead last in what i like to listen to. and it's even worse if it's got the obligatory xylophone. blegh. 99% of it could easily double as a soporific. talk about a snooze fest. i'd rather listen to muzak for 24 hours straight.

but orba squara, despite the vocals and obligatory xylophone, ain't half bad. it's kind of cute and all. and maybe it's just me, but this song's melody vaguely reminds of kool & the gang's 'celebration.' i swear, it's there. c'mon, trying singing 'everyone around the world c'mon!' over the guitar. it works. i ain't lyin'. it's kind of like playing 'dark side of the moon' while watching 'the wizard of oz. or something.

→ orba squara: perfect timing [this morning]
→ orba squara: my favorite song